When the air compressor to the market price as a selling point, dealers often complain incessantly. It is nothing, in peibenzhuanyaohe, can sell a table is a table. The fact is that, despite the loss of the shouting, but really because the distribution of air compressor exit is rarely at a loss. Even in the brand gathered no competitive area dealers due to unprofitable fall. This is in addition to the strength of sales and distributors, I am afraid it is to support the survival of the bottom line of service profit in the maintenance.

Indeed, the current sales of conventional machine has been very meager profits, domestic 22KW screw compressor fell into the hands of the dealer's gross profit of only two thousand or three thousand yuan. From the profit point of view, compared with the one-time profit of the whole machine sales, repair, maintenance and other after-sales service because of its repeatability in the air compressor market occupies most of the profits. Under normal circumstances, the whole machine sales accounted for only 20% of the entire life cycle of air compressor equipment life cycle, and based on the replacement of vulnerable parts and equipment troubleshooting, to solve the sales profit of up to 80%.

Users are often concerned about the purchase price, rarely to compare days after maintenance cost, this is also the price of spare parts and is much higher than the price of the reasons. According to accessories, it is at least times the price of the whole machine, small parts can turn several times or even more than 10 times.

For the air compressor market, the whole machine sales is undoubtedly the front position. From the point of view of the vendor as a sales terminal dealers will often make some contrary to the wishes of the manufacturers, the price war. But for dealers, the price will not only increase sales, rapid return of funds, more impressive, but also for the future to bring enough maintenance. Even if the whole machine sales do not make money, as long as there is the amount of ownership, after sales can bring enough profit.

In fact, after the sale of the world, which is popular in the air compressor industry business, but also in the dealer has been fulfilled. At present, after repair and maintenance has become the foundation of the survival of the air compressor dealers, if the loss of this profit point, I am afraid that the dealer is not strong enough to support the second half. The cost of sales of an air compressor on the surface did not make money, but in the next 7-8 years, the air compressor will become a "golden eggs" hen - maintenance costs seven hundred or eight hundred yuan each time, two times a year, this is not unexpected failure.

The importance of after-sales service can be seen, however, air compressor aftermarket service has never been in the future will not be a monopoly market. If you do not have excellent technology, unique services, this will only be a golden egg chicken will fly. From the customer service market first danger signal came, because the air compressor industry overall profit from products to service, and third party service providers on the electromechanical spoiler society, the price war is. The main reason for this phenomenon is the industry most air compressor brand marketing model for distributors, agents, manufacturers can not do supervision and regulation on the price, strong customer service service, between dealers and malicious competition, price, service is difficult to be guaranteed. It is not difficult to understand why the industry in many distributors and agents to direct manufacturers claiming to win the trust of users.

After several years after the price of the entire industry diving, many manufacturers have been from the PK price to the price to quality, energy efficiency as the object of competition for the value of war. Inevitably, the after-sales service system has been extended for many years failed to upgrade the dealer also need to reflect: in the new competitive situation, how to make their own services from the price war to the value of war?

Of course, as users of air compressor, we also need to understand: the premise of the service is profit, no profit support, which comes to the after-sales service and innovation? Dealer profit margins can be squeezed, but can not disappear, or with the profits disappear with the service.